Organizationsgain trust by engaging in communal activities that help localsidentify and develop counter mechanisms to a given problem. Also,firms gain trust by revealing information to the public and otherstakeholders. Bachmann et al., (2015) add that helping some of thecommunity members attain their goals would also be beneficial. Anenterprise must act with integrity and honesty in all its undertakingand ensure constructive moral principles for the community members tohave a positive attitude towards it.
Theloyalty that a company enjoys may be lost in various ways. Theyinclude waffling on decisions, overpromising and under delivering,adopting an unacceptable physical appearance, being inaccessible,failing to fix an issue promptly and compromising value andprinciples (Bachmann et al., 2015).
CompassMinerals in the United States has gained trust due to the stablestructures it has constructed across the country. There are noreported cases of collapsing or flawed projects. In addition, EXL isa business solution firm. It has been on the list of Forbes mostreliable companies (Bachmann et al., 2015). The organization hasportrayed sound corporate governance as well as transparentaccounting. EarthLink, another company with much reputation, is aleading network provider. It has improved the experience of people.Medifast is a manufacturer of healthy living products. It has gainedtrust from the people due to the high quality of services and outputsit offers to the people.
Onthe other hand, the untrustworthy ones include companies like AkioToyoda which caused deaths of nineteen people. The vehiclesmanufactured by the company had faulty accelerators which led to thefatalities. The Tylenol Company recalled more than 264,000 bottles ofits drinks which killed more than twelve people (Bachmann et al.,2015).
Anappropriate way to ensure that reputation is maintained is throughengaging in most community activities that arise. Companies shouldensure that the level of performance portrayed to the public ismaintained or improved. Bachmann et al., (2015) adds that the firmsshould be honest to the suppliers and customers. These parties arealso part of the community who always evaluate the image of yourcompany. Obtaining regular feedback from the community members wouldassure them that their concerns are valued, and they would trust theorganization.
Bachmann,R., Gillespie, N., & Priem, R. (2015). Repairing trust inorganizations and institutions: Toward a conceptualframework. OrganizationStudies, 36(9),1123-1142.