Shared Values Enacted by Groups

SharedValues Enacted by Groups

Therapid growth of industries in the quest to develop economically hasled to massive degradation of the environment globally. While theseactivities have raised alarm in developed countries, little or noefforts are in place in developing states. However, it is evidentthat the levels tend to be high in the developing countriesindustrial sector. This aspect has been aggravated substantially bythe agricultural sector. Issues of deforestation, soil erosion, andsubsequent desertification have resulted in significant pressures inecology and disadvantaged the population by interfering with thenatural resource foundations (Yan et al 1294). This change indicatesthat there is the need for sound policies to be put in place in bothdeveloped and third world countries, particularly in economicdevelopment. Also, natural resources should be managed and adopteco-friendly technologies.

Myprofession and background have cultivated in me the value ofenvironmental friendliness. I am always concerned with the changes inthe environment which have made global warming a reality in thecontemporary society.With this in mind, my attention was attractedto the Surfriders organization that is at the forefront in the movetowards environmental conservation. There are various structures thatthe foundation has set to ensure that the water bodies are safe.


In1984, about 30 years ago, several surfers from Malibu in Californiabecame concerned about the risks that posed by the increasingdevelopments at the coastal strip especially their best surfing area.They associated them to environmental degradation which provoked themto take action. Thirty years down the line it has undergone evolutionto be rated among the largest non-profit local organizations that arecommitted to protecting and enjoy the global water bodies, waves andsandy beaches via dynamic activists networks (Skolnick 82). It alsofocuses on the quality of water, accessibility of the beaches,preservation of the beaches and the surfing areas and to sustainaquatic and the coastal creatures.

Currently,its headquarters are in San Clement, California under the leadershipof Chad Nelsen as the Chief Executive Officer. At the head office, ithas a small staff which works round the clock to coordinate theactivities of its grassroots branches. Currently, it has 84chapters, 30 learning institution clubs and over 250, 000 followers,unpaid workers and advocates throughout the country. It has gone fromone level to another to achieve the current size (Skolnick 82). Theyfocus on about 100 campaigns armed with models to protect the coast.These efforts have always yielded fruits depicted by over 300 coastaltriumphs they have made as from 2006.

Theorganization holds many events. However, they have been delegated inthat each of the 84 chapters holds its own annual event. Forinstance, the Oahu Chapter holds the John Kelly Environmental Awardsevery year in the Northern shores of Oahu within Waimea Valley whichcorresponds with the kick-off of the surfing season. During theoccasion, individuals who played a significant role in protecting andenhancing the coastal society and the environment are awarded. Theawards include the Lifetime accomplishment, Oahu-based Organization,and the specialized surfer award.

Thevolunteers and the staff members coordinate several programs in theirstruggles of protecting and raising awareness on environmentalissues. They include the leadership program, rise above plastic use,teaching and testing, ocean-friendly grounds and the program againstoffshore drilling of oil.


  1. The Rise Above Plastics (RAP) program

Themission of this program is to create awareness to the general publicon the effects that plastics have on the aquatic lives and how peoplecan embrace changes in their lives to help in reducing some of theimplications.

Thismove is in response to the rising problem of littering the oceanswith plastics. Single-used plastics are one of the greatestenvironmental hazards in the contemporary society.Approximately60-80% of all the remains in the sea are plastics from the land.These plastics take thousands of years to break down, and most ofthem are totally non-biodegradable (Skolnick et al. 83). Due to this,sea creatures often get stuck in the debris or confuse it for food.The very first nationwide voluntary beach cleanup under the tag theplague of plastics was carried out in 1984. It called citizens tofocus on the increase of plastics in the water bodies.

Inthe United States of America alone, approximately 100 billion plasticbags are used annually. Unfortunately, less than 9% of them areeither re-used or recycled forcing the government andnon-governmental organizations to spent millions in cleaning plasticremains.

  1. Teaching and testing program

Thisprogram focuses on monitoring aquatic bacteria levels in the localbeaches and educates the masses on how to improve the quality ofwater. The primary concern is to engage the community and createawareness about the environmental challenges faced in the localbeaches. By doing this, it aims to mitigate the ecologicalimplications and enhance the quality of the society.

Inthe South Bay Chapter, learners from schools like Mira Costa, RedondoUnion and Palos Verdes High Schools annually coordinate withcommitted the foundation`s advocates to get water samples two times aweek from the South Bay and Ballona Wetlands beach locations. Thesamples are then taken to the Sea Laboratory in Redondo Beach forexamination by a specialized technician (Nelsen et al 905). Duringthe year, students are involved in field trips that are relevant tothe issues under study and interaction social activities. At the endof the year, they are supposed to table their findings together withinnovative techniques that can be put in place to enhance theresults.

Underthis bracket, trash is collected at the coastal line, and thensamples taken then examined in the laboratories to find out what wasits source. This process known as the characterization of waste aimsat identifying and making the population aware of the sources thatlitter the beach and to what extent.

Areport released in 2009 known as “Testing the Waters”, indicatedthat the closure of beaches due to water pollution was a majorproblem (Corne 429). Unluckily, much has not been done within thisarea due to the financial crisis.

  1. Aquatic Friendly Farms program

Thismodel aims at encouraging individuals to make personal moves tocreate attractive landscapes that will capture not only theneighbor`s attention but also capture the contaminated runoff whichflows to the native beaches. The proponents of this model assertthat one cannot trace the origin of polluted water at one point.Contaminants flow in the streets, surroundings and landscapes, in areckless and careless manner that ends up polluting the waterways andthe seas (Skolnick et al 85).

Watercan carry pollutants when it leaves the property. Farm inputs likefertilizers and pesticides, and oil are easily carried away by water.While the over spillage is highest during the rainy season, in urbanareas it occurs throughout the year due to inappropriate irrigationmethods, car wash and cleaning the driveways. This overspill hasaversive effects on the quality of water and the lives of the seaanimals. The residue in the water decreases the clarity of waterwhile the nutrients lead to an increase in algae and red tides. Thebacteria can result in beach closure, and the remains can choke seacreatures while the pesticides can poison the fishes that areconsumed by man. All these aspects are destroying the traditionalbeauty of the ocean and ultimately our enjoyment. Surfrider haspartnered with water organizations and other agencies to come up withan education and outreach approach in Los Angeles and Orange regions.

  1. Leadership model

Launchedon the coast of Washington it marked the realization of a conceptthat had been worked on as from 2014. The initiative recognizes thefact that leaders embrace the collective approach in the presentnetworked world. Competent leadership currently is not about who cantalk loudest in the room but the ability to organize a system towork. This change needs leaders to have a deep sense of personalawareness and also an understanding of how they can efficientlynetwork and establish a larger undertaking. The model will nurture agroup of coastal managers who will be self-aware of themselves andnetwork the foundation to relevant bodies (Nelsen et al 906).

Itis structured to establish formidable bonds among team membersthrough retreats, virtual training, and a day-long work session.


Thestructure and its willingness to take in volunteers even from thestudent`s population makes me believe that I should be part of theorganization. My value towards a healthy environment plus myprofessional background will make me feel at home ones I enroll.


Corne,Nicholas P. &quotThe Implications of Coastal Protection andDevelopment on Surfing.&quot Journalof Coastal Research25.2 (2009): 427-434. AcademicSearch Premier.Web. 21 Sept. 2016.

Nelsen,Chad, Andy Cummins, and Hugo Tagholm. &quotParadise Lost: ThreatenedWaves And The Need For Global Surf Protection.&quot Journalof Coastal Research(2013): 904-908. AcademicSearch Premier.Web. 21 Sept. 2016.

Skolnick,Adam, and Jack Johnson. &quotSailing The Plastic Seas.&quotRodale`sOrganic Life1.3 (2015): 82-87. AcademicSearch Premier.Web. 21 Sept. 2016.

Yan,Wang, and ShenNeng. &quotAgricultural Environmental Efficiency AndAgricultural Environmental Kuznets Curve Based On Technological Gap.&quotPolishJournal Of Environmental Studies25.3 (2016): 1293-1304. AcademicSearch Premier.Web. 21 Sept. 2016.