Multi-Modal Impact and Singapore Airlines

Multi-ModalImpact and Singapore Airlines

Embracingmultimodal transportation system is one of the best strategies thatcountries can use to improve mobility of cargo and general efficiencyin the transport industry. The impact of multimodal transportationsystem includes addressing various issues associated with singe modaltransportation system such as difficulty in tracing the movement ofcargo, time and cost.

Thisresearch paper examines Multi-Modal transportation and the impact ithas brought in the operations of Singapore Airlines.

Multimodaltransportation

Themultimodal transportation system has led to significant improvementof movement of products from one place to the other. A multimodaltransport system involves having a single contract through which allcarriers conduct their operations. Multimodal Transport Operators(MTO) is in charge of the carrier system whereby all the other modesof transport seek transport documents from the MTO. In Singapore, themultimodal transportation system is managed by the Registry ofAccredited Multimodla Transport Operators (Pearson&amp Merkert 2014).

Themultimodal transportation system has brought significant benefits inthe transport industry especially in terms of cargo movement. One ofthe advantages of Multimodal transport system is that the wholeliability is kept upon the MTO. Since different modes of transportare under the charge of MTO, the MTO is forced to ensure maximumsafety and effectiveness in its operations in order to improve theperformance network. This is usually ensured by hiring highlycompetent staffs that are well versed with international transportprocedures (Pearson&amp Merkert 2014).Working together is not only beneficial to the customers but also tothe industry. Working together as a single carrier has improvedcommunication networks and enhanced interaction of different networksacross the world. Networking and open sharing of information is alsoimportant for management purposes in addition to incorporating newstrategies for improving performance in the entire transport (Pantet al 2011).

Accordingto Marzuoliet al (2013), multimodal transport has led to efficiency in themovement of cargo. This has been achieved through the improvement infreight forwarding process combined with strong collaboration of thedifferent players in the industry. The uniting of sub-carriers in asingle MTO brings in the idea of collaborative decision makingprocess. Because of their common goal of reaching wider markets, thedifferent ideas from the sub-carriers and other stakeholders leads tomaking of effective decisions that enhance performance. Additionallyworking together has reduced time and cost of management especiallydue to Collaborative Air Traffic Management. Generally, the southeastChina and the surrounding regions have greatly benefited from thefast movement of goods both locally and internationally, which hasenhanced business performance.

Conclusion

Multimodaltransport system has enhanced business operations in southeast Chinaespecially because of the improvement of safety of merchants andefficiency in mobility. The MTO has the responsibility of ensuringthat the merchandise is safe on behalf of the clients. In addition tosafety, the Multimodal system has lead to reduction of time and costof movement of merchant from one destination to the other.

References

Heracleous,L., &amp Wirtz, J. (2012). Strategy and organisation at SingaporeAirlines: achieving sustainable advantage through dual strategy. InEnergy,Transport, &amp the Environment(pp. 479-493). Springer London.

Marzuoli,A., Laplace, I., &amp Féron, É. (2013, July). Multimodal,efficient transportation in airports and collaborative decisionmaking. In ATOS 2013, 4th International Air Transport and OperationsSymposium.

Pant,R., Barker, K., Grant, F. H., &amp Landers, T. L. (2011).Interdependent impacts of inoperability at multi-modal transportationcontainer terminals. TransportationResearch Part E: Logistics and Transportation Review,47(5),722-737.

Pearson,J., &amp Merkert, R. (2014). Airlines-within-airlines: a businessmodel moving East. Journal of Air Transport Management, 38, 21-26.