Different people have dissimilar cultural values. Therefore, based oncultural disparity, there is the tendency to believe that specificcultural beliefs are superior to others. Acting on this notion,ethnocentrism is defined as an approach where individuals judgeothers and their cultural beliefs based on values and standards whichare compared to the pertinent individual`s cultural practices.Essentially, as per the classification embrace, the ethnocentrismconcept brings out the concept of ethnicity and unique culturalpractices (Booth, 2014). Additionally, it can be noted thatethnocentrism is a proclivity natural to the human nature. Hence,when undertaking a GENE scale test, the focus is directed atexplaining how specific people are more ethnocentric than others.
Acting on this notion, a GENE test was carried out on one of myfriends, and this led to the establishment of a platform thatexplains their cultural beliefs and perception of other societyethnicities. First, the friend under study was presented with thequestion whether people from other cultures have a better lifestyle.The answer to this question gave the portrayal that he did notbelieve other cultures were superior to them. The response to thisquestion is not different from what was expected more so, it justconfirmed, the friend was being real. That is, everybody isethnocentric, and the bases of evaluation are founded on limitedexperience (Pentz, Terblanche, & Boshoff, 2013). The kind ofinformation and knowledge people have is founded on “reality.”Such an approach is delusional since the overall look at theprevailing situation tends to think the adopted way is the naturalway since it works for the pertinent individuals.
Another notable question in the GENE test was whether the questionedfriend believes people in other cultures are happier than those inhis culture (Pentz, Terblanche, & Boshoff, 2013). From a personalpoint of view, even without the inclusion of cultural aspect, peoplebelieve that their endeavors are funnier than those of theircounterparts in other ethnic groups. Hence, the answer that there isa disagreement on the concept that people from other culturalbackgrounds are happier confirms that personal prioritization issubstantial. That is, despite some of the cultural practices in theapplicable society being questionable and other societies beingbetter functioning, people will hardly accept this fact.
The evidence for this supposition solidifies on the concept thatdifferences in adopted meaning bring out the uniqueness concept amongdissimilar societies and their cultural function. Moreover, theconsideration that the applicable societies cultural practices aresuperior there is the likelihood to view the various functions as inthe specified community as the measure of optimal situations. From aconcise approach, the belief that the interviewee’s culturalpractices are superior, other cultures will be underperforming, andfor improvement purpose, they should use the identified culture asthe role model for effectiveness (Booth, 2014). Similarly, as per thequestion, whether other societies should desist from looking up to myacquaintance’s cultural practice, the disagreement answer showsthat the prioritization and superiority aspect prevails.
Interaction patterns require individuals to embrace a platform thatallows them to live amicably with others. As a result, when thequestion whether the acquaintance loves learning other culturalpractices was posted the answer was yes (Pentz, Terblanche, &Boshoff, 2013). The Cultural disparity is only appreciated byindividuals who respect other cultural opinions and practices. Hence,if an individual appreciates other society functions, the yes answertells that they are eager to interact with others and learn a thingor two from them. In overall, a look at the GENE test score showedthat scoring over 80 percent is a clear portrayal of strongethnocentrism. The score is sizably important since it showsappreciation of personal culture as well as that of others (Booth,2014).
Booth, K. (2014). Strategy and Ethnocentrism (RoutledgeRevivals). Routledge.
Pentz, C., Terblanche, N. S., & Boshoff, C. (2013). Measuringconsumer ethnocentrism in a developing context: An assessment of thereliability, validity and dimensionality of theCETSCALE. Journalof Transnational Management, 18(3), 204-218.