Market research

Marketresearch

Submissiondate

Inthe recent past, the PepsiCo has been experiencing a decrease indemand for non-carbonated drinks. Our market research indicated thatthe decline in demand was a result of nutrition selection. It wasobserved that non-alcoholic beverages are increasingly presentinghealth-related risks such as obesity which leads to heart attacks,diabetes, and other cardiovascular diseases (Capparell, 2015). 80% ofour customers also reported that nutritionist recommends for theexclusion of foods that contain high amounts of sugar from theirdiets. In return, consumers have shifted to consumption of naturaland organic products.

ThePepsi Company has not been left out in the attempts to solve thesechallenges. Our company has commenced its efforts to focus onnon-carbonated beverages. The C.E.O and the president of PepsiCompany have announced that the corporation will no longer be a sodacompany. At the time 25% of our sales comprise of unsweeteneddrinks, and with time there is a possibility that the organizationwill shift away entirely. Some of these products include bottledwater, coffee, ready-to-drink tea and sports drinks among much more.

Manufacture of soft drinks made the corporation famous. Nonetheless,moving away from the production of such beverages is the only viablesolution. It is the lone way to win back our loyal customers and lurenew customers from our competitors. I am 100 percent confident thatthings will work out for our company. If the consumers are lookingfor unsweetened drinks, why shouldn’t we give them what they want?Matching our products with the needs of our customer is the key toorganizational success. Our market research indicated that in anattempt to solve the problems associated with carbonated drinks, theconsumers are looking for natural and organic products. This impliesthat they will be running from our competitors to us.

Reference

Capparell,S. (2015). The real Pepsi challenge. New York: Free Press.