Is Ad Blocking Ethical?

IsAd Blocking Ethical?

IsAd Blocking Ethical?

Adblocking is ethical. In determining the ethical correctness of adblocking, it is important to consider the effects of onlineadvertisement in altering our way of life. Online ads shape ourcharacter and influence our patterns of consumption (Weber,2015).Therefore, online they take away from consumers the power to makedecisions regarding what they want. Buyers have the right to definethe characteristics of their desires without the compromise of thirdparties. Online ads are never objective in their approach therefore,their aim is to pre-determine consumer choice (Weber,2015).Bombarding internet users with advertisements reduces their capacityto think and plan for their consumption. Therefore, in many cases,internet users buy products and services not because they wantedthem, but because of the influence to consume.

Onlineads are annoying and may affect the quality of internet serviceexperience. Internet users do not have the freedom to determine thetypes of ads they would like to see on their computer screens.Although advertisement companies use our browsing history to decidethe types of advertisements to bring on our computer screens, theyare never accurate in personalizing the ads (Weber,2015).Therefore, internet users find it disturbing to encounter ads that donot address their needs. Moreover, ads pop up even when internetusers are trying to study important content. For example, manystudents use the internet to research information however, thepresence of ads affects their level of concentration because of theirdestructions.

Peoplewho argue that ad blocking is unethical usually assume that internetusers will buy whatever products or services they see in the onlineadvertisements. People have different ways of obtaining productknowledge apart from the internet (Weber,2015).In fact, studies show that internet users do not trust advertisementsand product promotions done through the internet. The internet is theleading avenue for dishonest business practices and fraud. Therefore,very few people are convinced whenever they encounter online ads. Ifinternet users have no intention of buying products advertisedthrough the internet, then there is no need for facilitating thepenetration of ads (Weber,2015).It is right for such users to use ad blocks since they have nointention of obtaining product information from the internet.

Advertisementsslow down browsing speeds, thus compromising user experience. Nobodylikes slow browsing speeds especially because of something that youcan correct. Faster internet speeds enable internet users to accessinformation faster as well as perform other search activities withoutany destruction (Weber,2015).Advertising companies do not take into consideration the effects thatads have on user experience. It is unethical to force internet usersto use something that affects the quality of their internetexperience. Internet users do not make the choice to view online adstherefore, they should not be the ones to bear the burden of slowspeeds to advance the businesses of other people. If online ads didnot have an effect on internet experience, then internet users couldconsider not using ad blocks because, despite the nuisance, theirinternet speeds will remain unchanged (Weber,2015).

Itis not right to track the lifestyle patterns of internet users byhighlighting their behavioral habits. Such activities limit thefreedoms of internet users. In fact, it is the highest form ofprivacy infringement (Weber,2015).Advertisement companies should let internet users enjoy their privacyto prevent the exploitation of their browsing history. Internet usersnever intend to provide information about them when using theInternet. All they want is to access information and enjoy what theinternet has to offer. Advertising companies operate under theassumption that individuals use the internet so that advertisementcompanies can find the best advertisements for them (Weber,2015).This is a very wrong assumption and advertisement companies shouldknow that internet users do not intend to provide them with the toolsof compromising their internet experiences. Browsing histories areonly a proof of the importance of the internet towards betteringlives and not a platform for compromising the privacy of innocentinternet users. Therefore, internet users should use ad blocks toprotest against companies that abuse their privacy.

Advertisementscontribute significantly in increasing data costs. Ads lead toincreased data usage because they allow the flow of unnecessaryinformation. Moreover, ads slow down internet speeds, thus increasingthe cost of accessing data (Weber,2015).The important argument here is that internet users pay foradvertisements in the form of increased data usage. They forceinternet users to incur costs that they are not willing to bear. Ifonline ads benefit the advertisement companies, then they should bethe ones to meet the costs of advertisements and not the consumers.The way the internet is designed cannot allow the distribution ofthese costs back to the advertising companies. Therefore, ads worsenthe economic conditions of internet users by increasing their costs(Weber,2015).Increased internet costs may lead to decreased access and usage ofthe internet. Internet users should install ad blocks to manage therunaway data costs until advertising companies and internet providersfind practical solutions to cut the unnecessary costs.

Itis unethical for companies to capture large-scale information aboutpeople. This amounts to the exploitation of human attention for thebenefits of a few individuals. The ads menace is a clear illustrationof the fundamentals of attention economies (Weber,2015).By influencing as many users as possible to focus on particularproducts and services, advertising companies influence the way ofhuman life by dictating how they should live. Using the internetplatform to exploit human attention is unethical. Humans areautonomous beings they should, therefore, be allowed to live as freebeings with the freedom to choose what they want. Advertisingcompanies seem to suggest that people cannot make decisions andglobal tastes and preferences need to take certain directions.


Adblocking is ethical since it helps promote the privacy of humanbeings. People should enjoy using the internet, and it is not rightfor internet companies to distract Internet users with ads. Buyersshould decide for themselves what they think is the best product orservice to purchase. Bombarding internet users with advertisementsreduces their capacity to think and plan for their consumption.Bombarding internet users with advertisements reduces their capacityto think and plan for their consumption. People have different waysof obtaining product knowledge apart from the internet therefore,online ads are not the only ways of advertising products.Advertisements slow down browsing speeds, thus compromising userexperience increasing data usage. Moreover, it is not right to trackthe lifestyle patterns of internet users by highlighting theirbehavioral habits. Therefore, internet users should use ad blocks toprotect their fundamental freedoms.


Weber,R. H. (2015). Ethics in the Internet Environment. In&nbspGigaNet:Global Internet Governance Academic Network, Annual Symposium.