DISSEMINATION OF RESEARCH EVIDENCE
Disseminationof research evidence
Despite the factthat research may be an interesting and intellectually satisfyingactivity, there is little point in conducting it when the results arenot disseminated to individuals and organizations that need them.Research results provide a wealth of new knowledge that can be usedin enhancing the existing processes or developing new strategies foraddressing various issues such as shortage of nurses. Since carryingout a study is a collaborative process, there is a need forinvestigators to share the findings. The findings of the study belongto all stakeholders affected or affecting a given phenomenon andtherefore, they are not individual property of the researchers. Thispaper outlines the process and strategies of disseminating researchfindings.
When developingdissemination plan, it is important to develop objectives that needto be fulfilled at the end of the process. The objectives will assistin evaluating the success of the whole research. They will also beused in adopting dissemination methods, defining the target audience,determining where the findings will be delivered and the number ofindividuals to be reached.
The targetaudience is determined by the usefulness of the research results toindividuals or organizations. The groups of people who are affectedby or affecting the phenomenon being investigated are suitableaudiences (Silverman & Patterson K. L., 2014). For example, theshortage of health workers affects healthcare institutions(hospitals, clinics, and dispensaries), government, patients, andinvestors. Managers and leaders of healthcare organizations need thesolution to the shortage so that they can be able to manage theirhuman resource effectively. The government needs the new knowledge toenable them in planning and budgeting. Education institutions, healthworkers, and non-governmental organizations in the healthcare sectoralso contribute to the implementation of the solution to healthstaffing shortage. Therefore, they must be considered as audience.
There are variousmethods for disseminating the new knowledge. They includepublications, conferences, and electronic means. Publishing theresults in journals and books can be used in reaching academicaudiences primarily composed of researchers. The research can help ininvestigating the proposed solution further and criticizing it.Practicing health professionals, managers and leaders readprofessional journals such as the Nursing Standard (Mateo &Foreman, 2014). Therefore, publishing the research evidence in suchplatforms will help in reaching them. Newsletters and magazines canalso be effective.
Disseminating theresults through conferences is a suitable method since it reachesvarious audiences. When a high percentage of the right audience isreached, the process is considered to be successful. Researchconferences are attended by government representatives, managers, andleaders from health and education institutions, workers union andNGOs. Health institutions with stakeholder organizations may jointlyhold conferences to address the issues affecting them. Suchconferences will be utilized to reach target audiences (Gerrish &Lathlean, 2015).
Dissemination of new knowledge is crucial for the success of anyresearch. The process begins by setting objectives to be achieved atthe end of the process. The objectives define the components of theprocess i.e. target audience, methods of dissemination andmonitoring. The target audience consists of the individuals andorganizations that consider the findings useful. They can beidentified based on who is affected by or affecting theimplementation of the solution. The suitable method for disseminatingthe research findings is determined by the number of targetindividuals reached. Conferences will be suitable since they areattended by various types of audience.
Gerrish, K., & In Lathlean, J. (2015). The researchprocess in nursing. Malden, MA : John Wiley & Sons Inc.
Mateo, M. A., & Foreman, M. D. (2014). Research foradvanced practice nurses: From evidence to practice.
Silverman R. M. & Patterson K. L. (2014), Qualitative ResearchMethods for Community Development, Routledge, 20 Nov 2014