Crisis Management




Basically,the belief is that crisis intervention is the care that is directedto be offered to people who may have got a given situation that hasthe significant influence on the quality of the lives they lead. Theprocess gives the affected parties an opportunity to come in termswith the occurrence that just took place. To ensure that the adoptedmeasures are useful, five principles are followed to enhance theeffectiveness of the considered actions (James &amp Gilliland,2012). They include

Principleof intervention

Thefirst step that is taken ensures that there is immobilization of thepopulation that is found within the affected area. Immobilizationhelps to contain the effects within a small geographical area, andthus, making it possible to contain the situation. In this way, thepeople that are found in the surrounding areas are thereforeprotected from the harmful effects that would arise if there wasinteractions between or among the affected group and the simplegroups of people.

Thesecond principle that would be followed is the introduction ofmeasures that will help to control the effects that are caused by thehappening crisis. It is what is referred to as intervention. Theseare actions that help bring back sanity that was there before theoccurrence took place. Intervention is of great significance as itallows the affected community to come to terms with the events thathave taken place. Allowing the act, enables the general public toincrease their trust in the bodies that are in authority and thus,resulting into increased co-operation between them all. Enhancedco-operation and unity help’s to ensure that there exists peace andharmony and thus, the interested groups in a society accept theexistence of each other.

Thirdlyis the principle of resource mobilization. The concerned stakeholderswill come together, and they join all the resources they have intoone. Once their resources have been amassed to one they will help toensure that they are channeled to helping execute their recommendedtasks. The process of resource mobilization also helps to bringdifferent groups of people together, and they can, therefore,interact freely with each other. Enhancing interactions helps to meetthe social need for the service providers and thus, they are theangle to lead all round lives. The resource mobilization is of greatimportance as it is through the resources that have been broughttogether interactions are started, and they lead to stakeholdersknowing the type of people they should interact with which is ofgreat importance as it helps the communities to live in peace andharmony (James &amp Gilliland, 2012).

Fourthis facilitating understanding. Helping the affected families to cometo terms with what just is of great significance. After acceptingthemselves in the present situation, the affected people are allowedto interact with the victims of the crisis CES. Through theinteractions, there is the general creation of lightening up mood sothat it can be easier for these people to accept what has happenedthis should therefore help in the recovery process.

Afterhaving gone through all the above steps, the last step should becoming up with effective solutions that will be adopted for thegeneral good of the public especially the marketing department.Offering solutions helps in the management of the situation and thus,generally worried public will be best made to know that they arebeing thought off. The solution that is offered has great influenceon the attitude of the affected victims. When well conducted, theaffected people will have their levels of security raised, and theywill not tend to act worried over small instances that can be easilybe handled.


Theprocess of crisis management takes places in various stages. Crisismanagement could be done in three different instances, and it will beall effective. The management can be done before the occurrence,during the occurrence or after the incident has taken place. The besttime when the crisis will be managed is during the previousappearance, and the world will be saved from many costs that wouldarise if corrective measures were to be taken afterward. Ifcorrective measures are to be taken during such a time such as duringthe occurrence of the situation, many complications are likely toresult and as it has always been hard to keep some secrets tooneself.

Themanagement of a crisis is done at the spur of a moment. The crisis isnot planned for as they are occurrences that cannot be predicted andlittle is known about them, and hence, there is little preparedness.The most important thing thing is carrying out the victims of any ofthe occurrences. Taking the victims as far away as possible helps togive the affected ones space to recover some of their personalbelongings which they now appreciate day by day (James &ampGilliland, 2012).

Theimportant characteristic of these crisis occurrences is that theyoccur on the spur of the moment. They do not take long to occur. Thecrisis occurring depends on the willingness of other people that aretogether to attend hiking which will offer along them with valuableimportance actions which are very necessary for ensuring that thereare minimal deaths that result from such occurrences.

Elementsof crisis management

Thefollowing are some of the three factors that are applied inmanagement to ensure that there is a minimal interruptionsexperienced. The first is first to identify if there is goodcommunication that exists between all the parties that are involved.Such communications are of great importance as it enables one to stayfocused and in the way they can enjoy the fruits of their hard work.

Thesecond element that is of great significance for the management ofthe crisis is the element of surprise. The fact that the human beingsare maybe not cut out to walk in different environments will help inenhancing that all the involved stakeholders play their role. Thesituation is contained before it gets out of hand to affect manyothers which may also lead to the condition experienced being morepronounced (James &amp Gilliland, 2012).

Lastly,the third element of crisis management is that the decision to betaken are made in short time frames. It, therefore, means that thereis not enough time that can be used to come up with power severally.The fact that the occurrences are on the spur of the moment alsohelps to keep all the people prepared. They are ready in the sensethat they will be able to run away as they are willing for the worst.Also, these situations are not imperative as they are temporary, andduring such times, it’s when it becomes foreign, and they are goodto go.


James,R. K., &amp Gilliland, B. E. (2012).&nbspCrisisintervention strategies.Nelson Education.