TheWHO’s anti-sugar movements have been among the greatest challengesfacing the food and beverage industries (Tappy, 2015). There has alsobeen the rise of natural and organic corporations which are quietlydetracting sales from the legacy brands. Consumers are alsodeliberately walking away from the use of carbonated beverages andare much more focused on foods that closely align with health andwell-being such as fresh juice and lemonade.
Regardingthe above challenges, PepsiCo conducted an interview to some of itsregular clients on matters relating to health issues associated withsweetened drinks. During this research, the most valuable questionwas the customers’ opinion on the effects of consuming soft drinks.This issue provided the scope and the extent of painfulnessassociated with the problem. However, during this market research, werealized that some more critical questions could be useful in futureinterviews to ensure identification of a real match between theproblem and the solution. Some of these queries include.
What strategies do you think PepsiCo should take to address the problems associated with carbonated beverages?
What possible solutions can you give to the stated problem?
What percentage of sugar can you advocate for in beverages?
In your opinion do you think PepsiCo should walk away from manufacturing carbonated drinks?
What possible products do you think PepsiCo should produce as a substitute for carbonated drinks?
Involvingconsumers in the process of problem-solving always results in anoptimal solution. The above questions give our customers anopportunity to provide the company with solutions to the problemsfacing them. It is the best and lone way to eradicate the problemcompletely.
Tappy,L. (2015). Dietarysugars and health.New York: John Willey and Sons